Marketing Manager

Saeed
Parnianzad

Over the last decade, I’ve had the opportunity to work with businesses across multiple countries and industries, helping brands grow through strategy, creativity, and performance-driven marketing. From real estate and premium retail to logistics, industrial sectors, and corporate services, my journey has always been about building systems, not just running campaigns. I’m passionate about combining creativity with data, blending branding, digital marketing, automation, and AI-powered solutions to create marketing ecosystems that are both scalable and results-driven.

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Saeed Parnianzad

Core
Expertise

Strategic Management

Building scalable marketing structures through digital strategy, department architecture, team leadership, international market expansion, and performance-focused business planning.

Performance Marketing

Developing high-converting lead generation systems through Meta Ads, Google Ads, enterprise SEO, automated funnels, and data-driven campaign optimization.

AI & Automation

Integrating AI-powered workflows, predictive systems, automation tools, and generative AI solutions to improve scalability, efficiency, and marketing performance.

Creative Strategy

Blending storytelling, branding, content strategy, and digital communication to build strong brand identities and impactful customer experiences.

Professional
Experience

Co-Founder | Marketing Manager

Bisan Marketing Management

Dubai, UAE Jan 2025 – Present

Founded a premium 360° marketing agency in Dubai focused on combining strategy, creativity, and performance-driven growth. Leading branding, digital marketing, AI-integrated workflows, and scalable marketing systems designed to help businesses build stronger digital foundations and measurable business growth.

Key Focus Areas
  • Performance Marketing
  • Brand Strategy
  • AI & Automation
  • Creative Direction
  • Digital Growth Systems
Key Achievements
  • Built and launched a premium marketing agency in Dubai
  • Developed scalable Meta and Google Ads systems
  • Integrated AI-powered workflows into marketing operations
  • Led branding and UX projects across multiple industries

Marketing Manager

Trademark Group of Companies

Dubai, UAE Nov 2023 – Dec 2024

Led the marketing operations and digital growth strategies for an international holding group expanding into the UAE market. Responsible for building and managing the company’s internal marketing structure, leading creative and technical teams, and developing scalable digital systems across multiple subsidiaries.

Worked closely with different business divisions to create tailored marketing ecosystems focused on brand positioning, customer acquisition, lead generation, and long-term digital growth across competitive industries.

Subsidiaries

TMR Real Estate & Development | TML International Logistics | TMC International Trading | TMG Corporate Services | TMM Marketing Management

Key Focus Areas
  • Team Building & Management
  • Performance Marketing
  • Market Entry Strategy
  • Multi-Brand Systems
  • Lead Gen & Funnels
Key Achievements
  • Built and managed the internal marketing department
  • Led digital launch of 5 business divisions
  • Built lead generation for real estate and business setup
  • Developed B2B strategies for logistics and industrial

Head of Digital Marketing

Aurantius Group of Companies

Dubai, UAE May 2022 – Nov 2023

Led the development of the company’s digital marketing department from the ground up, building the internal marketing structure, recruiting specialized team members, and establishing scalable digital systems across multiple business divisions.

Business Divisions

Real Estate | Holiday Homes | Property Management | Maintenance Services | Corporate Consultation

Key Focus Areas
  • Department Architecture
  • Real Estate Lead Generation
  • Performance Marketing
  • Multi-Brand Infrastructure
Key Achievements
  • Built and managed the internal marketing department
  • Developed high-performance lead gen systems for off-plan real estate
  • Led the development of websites across multiple divisions
  • Managed performance marketing and customer acquisition funnels

Senior Digital Marketing Specialist

Monoprix Qatar

Doha, Qatar May 2021 – May 2022

Managed large-scale digital marketing campaigns and performance-driven advertising strategies for one of the region’s leading premium retail brands. Handled high-budget paid media operations to support in-store traffic and e-commerce conversions.

Key Focus Areas
  • Paid Media Management
  • Performance Marketing
  • FMCG & Retail Campaigns
Key Achievements
  • Managed high-scale Meta advertising campaigns
  • Optimized performance through data-driven audience strategies
  • Supported offline traffic growth and e-commerce performance

Co-Founder | Digital Marketing Lead

Digox Digital Marketing Agency

Tehran, Iran May 2019 – May 2021

Co-founded a full-service digital marketing agency. Played a key role in building the agency’s structure, developing internal workflows, and leading both creative and technical teams.

Industries Worked With

Food & Beverage | Industrial Manufacturing | Construction | Retail | Consumer Brands

Key Focus Areas
  • Agency Development
  • Branding & Creative Direction
  • SEO & Inbound Marketing
Key Achievements
  • Co-founded and scaled a full-service digital marketing agency
  • Built and managed a multidisciplinary creative and technical team
  • Led branding, SEO, and digital marketing projects

Digital Marketing Manager

Siporex

Tehran, Iran Oct 2016 – May 2019

Led the company’s transition from traditional marketing into a more modern and digitally driven business approach within the industrial and construction sectors.

Key Focus Areas
  • Digital Transformation
  • Brand Strategy
  • SEO & Website Development
Key Achievements
  • Led the transition toward digital marketing strategies
  • Developed branding and digital positioning frameworks
  • Managed SEO, website development, and campaign execution

Education

Master of Business Administration (MBA)

University of Tehran

2020 – 2022

Bachelor of Engineering in Metallurgy

Islamic Azad University

2011 – 2016

Selected
Certifications

  • SEO: Keyword Strategy
  • The Fundamentals of Digital Marketing
  • Business Development Foundations
  • Master Digital Marketing
  • SEO Foundations
  • Social Media Marketing Foundations
  • Setting a Marketing Budget
  • Digital Marketing Foundations
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Latest
Articles

Thoughts, insights, and perspectives on marketing, branding, business growth, creativity, and digital systems.

Articles
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Let’s
Connect

Whether it’s building a brand, scaling a business, or creating smarter marketing systems, I’m always open to meaningful conversations and new opportunities.